100% is nothing. All natural or all synthetic fabrics are easy, that's why they're everywhere. What truly makes the best is finding the right combination of natural and synthetic fibers that work together. Taking the hand feel, structure, and temperature regulation of natural fibers and amplifying them with the stretch, wicking and durability of synthetics. Making the sum greater than its parts.
That's the magic. And it ain't easy. But once you get it, you'll never go back.
We take the best performance fabrics to the next level by thoughtfully applying advanced technical treatments.
How does odor control that lasts the life of the garment, derived from recycled silver sound? A directional DWR finish that repels water and sheds stains? Or maybe, sweat blocking technology? Yea, these get us pretty excited too.
You go and find the guys who make the stuff for the guys who climb Everest. Not the guys that dressed your father. (No offense pops, it did you well!).
We traveled the world to work with the mills that make the best performance fabrics for life's most extreme adventures. We figured they'd work great for your day-to-day ones.
The best doesn't do anyone any good if you can't get it. By selling directly to you (and cutting out the retailer that doubles the price), and by only focusing on the core items you need (and not chasing fads like critter prints), we can deliver you real value.
And, you’re not going to see us deliberately marking up our prices, so we can send you emails shouting massive discounts every morning. We don’t think that game is fooling anyone. We want to sell you a great product at a fair price, with transparency around why it's awesome. That's our model, and we're sticking to it.
We want to build this together, and believe that's only possible if we’re transparent about our product and our value prop. We hope you'll let us know how we’re doing.